Inside The Psychological Patient Journey: What The Research Reveals About Why People Delay Care — & What Happens When Access Is Built Around It

Every year, millions of people begin the search for care—but many never reach treatment. Despite significant investments in websites, contact centers, digital engagement, and staff training, provider organizations continue to lose prospective patients and families during the earliest stages of the care journey. The challenge is rarely a lack of clinical expertise. More often, it is that traditional access models were designed around organizational workflows rather than the way people actually make decisions during moments of uncertainty, fear, urgency, and hope.

Today, artificial intelligence is making it possible to rethink that model.

Grounded in the science behind the Psychological . . .