Planning For Success In The “Next Normal”: The Path To Sustainability In The Post-Pandemic Market

In her keynote presentation at the mhca 2021 Winter Conference & Annual Meeting on February 24, 2021, Monica E. Oss, Chief Executive Officer of OPEN MINDS, discusses the strategic issues executives need to think about for the “next normal.” As we look ahead to the gradual end of the current crisis period—the public health crisis, the economic crisis, and the political crisis—there are three key strategic questions facing executive teams of behavioral health provider organizations. First, what will be the lasting impact of these crises on the health and human service landscape? Second, how do the organization's . . .