Marketing Planning For Sustainability In A Post-Disruption Marketplace

This executive web forum was delivered by OPEN MINDS Senior Associate Paul Duck, on September 10, 2020. In the web forum, Mr. Duck discussed the fundamentals of marketing and strategy, and how to adapt to navigate a market in turbulence. Topics also included: Identify key trends that should shape strategy Determine the drivers for a crisis marketing plan and strategy Take a quantified look at online marketing and its potential impact on your brand Generate ideas to market your organization to referral sources, payers, employers, and other potential partners and prospects . . .