This presentation took place at The 2022 OPEN MINDS Strategy & Innovation Institute. Marketing is more than shiny objects and bringing cookies. Now, to be marketing savvy, and remain competitive you need data. Understanding how to build the appropriate infrastructure as a part of your organizational strategy that helps inform your spend in an efficient and targeted manner. Incorporating a reputation management system, knowing which metrics you are collecting and utilizing, and being able to tell your story as an organization become the driving forces for a successful marketing infrastructure that will positively benefit your organization, and the . . .
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