Health Plans Are Going Retail & Virtual, So What?

One big news item this month is that the UnitedHealth Group subsidiary, Optum Store, has added cash-paying telehealth services to its offerings. I didn’t realize there was an Optum Store but did some quick exploration. It's a cross between Amazon and CVS—an online store of health products (and now services). Also this week, the Optum Store added more than 800 generics at a discounted cash price. UnitedHealth’s new Chief Executive Officer, Andrew Witty says said he sees “significant untapped potential” in bringing together the two arms of its business – UnitedHealthcare, the largest U.S. medical . . .