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It’s no surprise, the pandemic changed everything across the nation. Centerstone was no exception. What was previously considered the future of community behavioral health care instantly became the present: telehealth and virtual patient engagement went from being a growing innovation to a necessity, virtually overnight.

In March, when COVID-19 hit the US and talk of national shutdowns began, Centerstone immediately initiated a transition from mostly face-to-face, clinic-based services to a primarily remote workforce and telehealth service delivery system. By the end of March, clinicians across the Centerstone system were working from their homes, and any . . .

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Marketing & Business Development

Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.

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How To Build A Marketing Plan: Strategy First, Marketing Second
Health and human services organization executives are under increasing pressure to drive growth in markets defined by heightened competition and ongoing consolidation. This growth can come about in many different ways, including mergers, acquisitions, organic growth that leverages both existing and new services, and expansions into new markets and consumer groups. Many executives understand that to be successful, they must design and execute a robust strategic plan. What is often missed is a solid marketing… Read

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