Marketing & Business Development

Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.

Latest Resources

• Four Essentials For Total Commitment To Data-Driven Growth
• Data-Informed Market Opportunity Assessment: The Monarch Case Study
• Got Empathy?
• Getting Consumers (& Employees) To Pick You
• Modern Marketing In Health & Human Services: When ‘Good Enough’ Becomes A Strategic Liability
• How To Build A Marketing Plan: Strategy First, Marketing Second
• 3 Fundamental Branding Questions
• Building An Effective Cross-Platform Marketing Campaign: An 8-Part Framework For Success
• Developing A Marketing Strategy As A Foundation For Growth: A Case Study
• Differentiation As A Strategic Challenge
• The Branding Prescription 
• From Scrolls To Sessions
• Getting Beyond Bad Press
• Who Can You Trust?
• Strategic Content Marketing As An Imperative For Brand & Referral Growth: The I Am Boundless Case Study

How To Build A Marketing Plan: Strategy First, Marketing Second

Health and human services organization executives are under increasing pressure to drive growth in markets defined by heightened competition and ongoing consolidation. This growth can come about in many different ways, including mergers, acquisitions, organic growth that leverages both existing and new services, and expansions into new markets and consumer groups. Many executives understand that to be successful, they must design and execute a robust strategic plan. What is often missed is a solid marketing… Read

• Eye-Catching Digital Strategies For Enhanced Consumer Engagement
• The Growing Government Contracting Juggernaut
• Rapid, Not Reckless
• The Autism Metrics
• The Path To Preferred: The New Hope Treatment Centers Case Study

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