Marketing & Business Development

Marketing and business development are essential for raising organizational awareness, gaining customers, and making sales. For health and human service provider organizations, understanding the needs of the consumer population that is served by the organization and developing a service that meets their needs at a fair cost is key. A marketing strategy must be integrated within an organization’s strategic plan in a way that will ultimately foster growth and support the organization’s overall business goals—from identifying the objectives and conducting a market analysis, to marketing strategy development and implementation.

Latest Resources

• Who Can You Trust?
• Strategic Content Marketing As An Imperative For Brand & Referral Growth: The I Am Boundless Case Study
• Eye-Catching Digital Strategies For Enhanced Consumer Engagement
• The Growing Government Contracting Juggernaut
• Rapid, Not Reckless
• The Autism Metrics
• The Path To Preferred: The New Hope Treatment Centers Case Study
• The ‘Business Of Business’ Is Relationships
• From Research To Action: Optimizing Payer Relationships For Strategic Growth
• Reframing The Provider/Payer Relationship For Long-Term Competitiveness
• Designing A Referral Development Campaign That Drives Revenue
• Transforming Your Brand Image For Maximum Consumer Engagement & Visibility: A Clarvida Case Study
• Improving Consumer Experience: The 2025 OPEN MINDS Executive Seminar On Creating Better Engagement & Increasing Revenue
• The Health Plan Imperative
• The Alternative Road To Diversification

Rapid, Not Reckless

In times of market turbulence, an aggressive growth strategy increases the likelihood of organizational success. Research has found that, during the three years after a market crisis, 17% of organizations fail. The majority struggle to get back to where they were in terms of revenue and market positioning. Only 9% were considered a success and prospered during that three-year time window—What Really Prevents Companies From Thriving In A Recession. The differentiator of success (or not)… Read

• How To Plan For An M&A Conversation
• Strategic Objectives, Positioning & Clarity: Three M&A Scenarios
• Ten Merger & Acquisition Tips
• The Merger Strategy Question 
• The Fundraising Story

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