Using An Integrated Marketing Communication Strategy To Get Better Leverage From Your Communications Investment

OPEN MINDS, The Behavioral Health & Social Service Industry Analyst

Industry Analysis

It's been a tough year for behavioral health and social service budgets. This is exactly the time when your investment in marketing is most important. Most organizations in the field need new sources of funding and new customers more than ever. Marketing investments should not be the first expense cut during a downturn in the economy. They are just as vital as your organization's investments in financial management systems and human resources. But, how do you determine the . . .