Health plan interest in strategies to improve consumer engagement is on the rise. And for good reason: Engaged consumers have better health outcomes and use fewer resources (see Making Consumer Engagement A Reality and What The Evidence Shows About Patient Activation: Better Health Outcomes And Care Experiences; Fewer Data On Costs). Engaged consumers are also less likely to use costly services (e.g., hospitalizations and emergency department visits) (see Hospital Admissions, Emergency Department Utilization And Patient Activation For Self-Management Among People With Diabetes). And consumers who aren’t engaged in their health care are twice as likely to delay medical care, and…
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