By Monica E. Oss “You can't cut your way to prosperity.” One of the challenges for executive teams in managing to the end of a crisis—especially an extended crisis like this one—is addressing the loss of revenue. In more normal times, the need to replace service line revenue is a gradual one. As service lines age, demand and revenue decrease with new competition. Over time, contracts are lost to competitors. The need to create new sources of revenue is gradual. But in this pandemic crisis, we've seen service lines shuttered with little notice, cost increases that have changed programs from profitable to losing propositions,…
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