By Monica E. Oss, Chief Executive Officer We remain in the midst of the crises caused by the pandemic. And while the “next normal” market landscape is not yet in focus, the picture is becoming clearer. Competition for health care consumers and health plan contracts is increasing and from organizations new to the field (see The Clash Of The Giants: Where Is Your Sling?). And we see demand increasing for integrated care coordination for the most complex consumers, specialty primary care, and home-based services—all reimbursed with some form of risk sharing (see Innovation Doesn’t Just Happen). Whatever strategy your organization adopts to compete for consumers and sustainability next year, the path you…
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