The CFO For The Coming Era Of Growth
In the past, I've viewed many CFOs as 'growth adverse' in many ways. The investments—and opportunity costs—required for growth. The risk of a new venture. The risk of new, value-based contracts. Getting the CFO on board has often been a challenge. .
But, as we look ahead, CFOs need to be 'on board' out of the gate. Growth is no longer optional—it's a requirement for maintaining revenue and sustainability. The CFO skills needed in the coming era of mandatory growth include the ability to improve margins, understand the effects of scale on competitiveness, and support . . .