By Monica E. Oss I’ve been thinking a lot more about what functionality traditional specialty provider organizations need in the “next normal” to make hybrid services a reality. The short answer—a comprehensive virtual care strategy with a digital storefront. That was my takeaway from a deep dive discussion, Utilizing Technology To Support Your Diversification Strategy, with David Strocchia, Senior Vice President and Managing Director of Netsmart Technologies (recording available until March 12 at https://performance.openminds.com), during our 2021 OPEN MINDS Performance Management Institute. Consumers are more comfortable with (and expect) digital services, health plans have come to expect “hybrid” service delivery, and health care systems are looking for virtual consultations and virtual…