“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”
—Sun Tsu, Chinese Military Strategist

As we gear up for the next normal, there is a lot of talk about strategic planning. But while having—and continuously updating—a strategic plan is critical, that’s just the beginning of the road. Executive teams cannot afford to step back when it comes to the big picture as well as the minutiae of implementation.

Remember, strategic plans do “fail”—routinely. Across all sectors, 67% of organizations don’t succeed in implementing new strategies (see Is . . .

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