America’s 65+ population is growing rapidly. This 58 million-person group will reach 82 million by 2050, an increase of 41%. And this population sees the ability to age in place—to stay in their home and live independently as long as possible—as the number one threat to their health and well-being. At 64% of this population, it remains the most widespread challenge facing older adults according to a recent survey—2025 Social Threats To Aging Well In America Survey. This perception is the same across the entire 65+ population—regardless of their health or wealth.

Nearly two-thirds (64%) of the 65+ population say they would use benefits that support independent living if offered by their health plans. These benefits include…