“Just Do It” is the oft-quoted Nike slogan. But it needs to become the motto of executives in the health and human service field.

The long and short of it: to be “valuable” in an increasingly AI-enabled market, it isn’t enough that executives “know things.” They need to be able to “do things.” That was the premise of the article, Has AI Ended Thought Leadership?: “thought leadership” is dead and “thought doership” is what matters.

The argument is that generative AI has dramatically lowered the barrier to sounding authoritative. With a few prompts, it is far easier to produce very polished sounding insights, predictions, and plans about the health and human service field. But generative AI does not increase the likely that any…