Which matters more to consumers – affordability or trust? I was surprised to read in Rebuilding Patient Trust: Where Healthcare Gets It Wrong and How Rising Healthcare Costs Are Fueling a Patient Trust Crisis – that they are more than related.

“Affordability is a huge part of mistrust and of building trust. When we talk to people about the low bar of what they want, they want more transparency into what’s coming their way,” the author writes. “You delay care or go to care because you have to, and then you’re up at night worrying about the bill… We’ve talked to people who don’t even open those bills. They just throw them away…