Modern Marketing In Health & Human Services: When ‘Good Enough’ Becomes A Strategic Liability is starting in

Growth is an essential part of strategy during times of market turbulence. Business research shows that the 9% of organizations that invest in growth during economic downturns are the organizations that fare best when the market stabilizes (see Is Your Organization The 17% Or The 9%—Or Somewhere In Between?). That is probably why the most watched presentations from our 2025 executive institute series were on strategies for organizational survival and success—and developing plans for growth.

But as we look to 2026, provider organizations are going to face market headwinds that need to be incorporated in their plans. A recent analysis, Healthcare Sector Outlook: Growing Amid Headwinds In 2026, identified challenges due to government