Executive Briefings | August 3, 2020
Are You Where Your Consumers Are? Being Social On Social Media
How about some social media Jeopardy? It was the first social media network site born in 1997 (hint: It wasn’t Facebook). What is SixDegrees.com? One million users set up profile pages, created lists of connections, and sent messages within networks. The site was shut down after three years but made a comeback and is still around today!
More than two decades later, despite a proliferation of channels that are impossible to keep track of, social media continues to be about connecting. But while many still labor under the myth that connecting is for friends and families—or for . . .