Revenue maximization is a key concept for making recovery strategies happen. Why? Because by maximizing revenues for existing services, organizations can generate cash to invest in growth opportunities. It is a concept that is an integral part of portfolio management—keeping services with high mission alignment, high margins, and/or high growth possibilities (hopefully, all three). It is a concept important to the “three-box solution”— a strategy for allocating executive attention, capital and other resources—in three domains —the present, the past, and the future. For the present, manage the current business for optimal operational success and margin. From . . .
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