Monthly Management Newsletter - July 2005

OPEN MINDS, The Behavioral Health & Social Service Industry Analyst Cover Story The marketing of products and services, and worrying about market share, is normally associated with for-profit organizations, not necessarily with non-profit organizations. Marketing is a discipline that is found in the School of Business, usually a long walk from the School of Social Work and many consider these as two dots that just do not connect. Or do they? Most people equate marketing of services with selling of services. These two activities actually have quite . . .
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