Monthly Management Newsletter - January 2012

  From Design To Measurement: How To Build A Successful Referral Development Campaign For Your Residential Treatment Center As we begin 2012, those of you who are responsible for planning marketing promotions and referral development strategies within your organization may be starting with a new budget or plan. And in an environment with increased competition and narrower margins, your team must confidently drive referrals and demonstrate best use of resources by measuring the results of each activity throughout the coming year. To gain insight into how specific activities are performing, there is a process you should follow: separate your tactics . . .
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