Monthly Management Newsletter - June 2012

How Effective Is Your Spending? Marketing Investments That Measure Up As behavioral health budgets continue to shrink, health delivery systems—large and small—are continually being asked to do more with less. With these shrinking budgets, you may feel like you’re planning to hit a target that is constantly in motion. This often results in abandoning expenses where you can, and in my experience, this often means that organizations are quick to cut their marketing efforts. But it is specifically during these times of shrinking budgets that you need to have a sure-footed approach to allocating your marketing . . .
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