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Instant Insights Course From The 2013 OPEN MINDS Planning & Innovation Institute - Monica E. Oss, Chief Executive Officer, OPEN MINDS presented the marketing plan essentials in her presentation, Marketing Your Organization For Success: Essential Elements For Every Marketing Plan, at the 2013 OPEN MINDS Planning & Innovation Institute.

The briefing looked at best practices in building your organization’s marketing plan, while competition for contracts, referrals, revenue, and donations heats up in the health and human services industry. The presentation focuses on the fundamental differences between strategic planning and marketing planning, the structure of a "winning" marketing plan, and the . . .

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